YouTube

 

YouTube video-sharing Google hosting

YouTube video-sharing Google hosting

YouTube is an American online video-sharing platform headquartered in San Bruno, California. Three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim— created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google's subsidiaries.

YouTube allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users. It offers a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos. Most content on YouTube is uploaded by individuals, but media corporations including CBS, the BBC, Vevo, and Hulu offer some of their material via YouTube as part of the YouTube partnership program. Unregistered users can only watch (but not upload) videos on the site, while registered users are also permitted to upload an unlimited number of videos and add comments to videos. Videos that are age-restricted are available only to registered users affirming themselves to be at least 18 years old.

YouTube and selected creators earn advertising revenue from Google AdSense, a program which targets ads according to site content and audience. The vast majority of its videos are free to view, but there are exceptions, including subscription-based premium channels, film rentals, as well as YouTube Music and YouTube Premium, subscription services respectively offering premium and ad-free music streaming, and ad-free access to all content, including exclusive content commissioned from notable personalities. As of February 2017, there were more than 400 hours of content uploaded to YouTube each minute, and one billion hours of content being watched on YouTube every day. As of August 2018, the website is ranked as the second-most popular site in the world, according to Alexa Internet, just behind Google. As of May 2019, more than 500 hours of video content are uploaded to YouTube every minute. Based on reported quarterly advertising revenue, YouTube is estimated to have US$15 billion in annual revenues.

YouTube has faced criticism over aspects of its operations, including its handling of copyrighted content contained within uploaded videos, its recommendation algorithms perpetuating videos that promote conspiracy theories and falsehoods, hosting videos ostensibly targeting children but containing violent and/or sexually suggestive content involving popular characters, videos of minors attracting pedophilic activities in their comment sections, and fluctuating policies on the types of content that is eligible to be monetized with advertising.


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Customize YouTube channel layout

You can customize the layout of your YouTube channel so that viewers see your channel trailer, featured video, and featured sections when they get to your channel homepage.

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Basics about your YouTube channel

You can customize your YouTube channel’s layout, branding, and basic info for your audience to explore.

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Organize YouTube content with channel sections

Feature changes for customizing your YouTube channel

Translated channel sections and vertical section layout will be discontinued July 15, 2020. We’re also redesigning featured channels to increase visibility on mobile. These features were rarely used and we’re removing them to simplify your experience, as well as focus on bringing channel customization to YouTube Studio later this year. Learn more.

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Manage your YouTube channel icon

Your YouTube channel icon is your profile picture. It's the icon that displays to other viewers for your videos and channel on YouTube watch pages.

The default icon for your channel is the image associated with your Google Account. You can see this image in the top right corner of the page when you're signed in to YouTube and other Google services. If you want to change this image, you can modify it in your Google Account settings.

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Create or edit YouTube-channel art

Note:
You can no longer edit your channel icon or channel art on mobile devices. Use a computer to follow the instructions below.

Channel art shows as a background or banner at the top of your YouTube page. You can use it to brand your channel's identity and give your page a unique look and feel.

Use the guidelines and examples below to set up your design. Keep in mind that channel art looks different on computer, mobile, and TV displays — larger images may be cropped. For the best results on all devices, we recommend uploading one 2560 x 1440 px image. See how channel art displays on different devices.